Sherpa vs Custom code

Try Sherpa

Custom code and Sherpa, side by side.

Built for agents out of the box.

Sherpa comes with 200+ built-in tools for agents, so your team doesn't have to build or maintain them.

Still your code.

Sherpa sites are custom code your team owns. Engineers can build anything they want on the site.

No merge conflicts.

Sherpa keeps every change in its own draft and preview, so everyone can work on the site at once.

No ticket needed.

Anyone can ask Claude for a change and get a preview, with roles and approvals, without waiting on another team.

Every tool built in, optimized for agents.

Sherpa comes with hosting, CMS, A/B tests, analytics and forms, all ready for agents. A custom site needs each one built or bought.

No one has to staff it.

Sherpa reviews your site every week, then builds and suggests improvements, so no one has to be on website duty.

Everything, in one table.

Custom code versus Sherpa
Job	Custom code	Sherpa
Fix a typo on pricing	File a ticket, wait for an engineer	Ask Claude and publish
Launch a landing page	Design, build, review, deploy	Ask for it, check the preview, publish
Publish a change	An engineer approves the PR	Anyone with the right role publishes
Two people editing at once	Branches and merge conflicts	Separate drafts, no conflicts
Roles and approvals	Build them yourself	Built in
Drafts and previews	Build them yourself	Built in
Stay on brand	Design sprawl as more people ship	Every change uses your components
Edit a blog post	Build or buy a CMS first	In Sherpa's CMS, or ask an agent
Run an A/B test	Pick a testing tool and wire it in	Ask for a test in a prompt
See which AI agents visit	Add logging or another tool	Built in on every plan
Build something custom	Anything, it's code	Anything, it's code
Host it	Manage it yourself	Included
Keep it fast and up to date	Manage it yourself	Sherpa reviews it every week
Own it	It's already yours	It's yours, custom code you can take anywhere
What it costs	However many people it takes to run it	$49/mo to start, $299/mo on Growth

Hear from teams
running on Sherpa.

Watch Lindy's story

“It's one of the most beneficial changes we've made to our marketing stack this year. You just tell Sherpa what you want, and it does it.”

Ryan Kaldani Head of Marketing, Lindy

“It was one of the best decisions we've made when it comes to our website.”

Faisal YounusCo-founder and CEO, Pillar

Faisal Younus, Co-founder & CEO of Pillar

“Sherpa brought our website development up to the speed of the rest of the organization. As fast as we ship products, do rebrands or form partnerships, the website is able to keep up.”

Owen OktayCOO, Bolto

FAQ

Why use Sherpa if our coding agent can already edit the site?

Sherpa gives your agents tools and context to work with your actual website, while your team can edit content, leave feedback and publish. Hosting, a CMS, analytics, experiments and proactive improvements work together in one place.

Do we need to set up hosting and a CMS ourselves?

No. Sherpa includes hosting, a CMS, forms, analytics and team previews. You can focus on the website and let Sherpa handle the setup around it.

Do we still own the code and content?

Yes. It’s a custom-coded website your team owns. You’re never locked in, and you can take it anywhere.

Can my team update the site without a developer?

Yes. Make content edits yourself or ask your agent for a change. Your team can review the preview, leave feedback and publish when it’s ready.

When is our own setup the better choice?

If your current setup already works well for your team, you may prefer to keep it. Sherpa is built for marketing websites; a logged-in product or specialized infrastructure may be better suited to your existing setup.