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The marketing website platform for teams and agents

We move your site into code you own, with everything your team and agents need to collaborate in Claude, ChatGPT, or Slack.

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Introducing Sherpa Websites

The website platformfor teams and agents.

Trusted by teams at

Make any change from chat.

Describe the change. Sherpa builds it for you to review and publish.

Ask for a change in ChatGPT.

Use Launch plan to rewrite and redesign the homepage for launch. Make the new product the focus.
UsedSherpaNotion·edited 2 files, built a preview›
Worked for 12s ›

A launch-ready homepage with a sharper story, a product-led hero, and a clear path to start. Open the preview to make it yours.

One system for teams and agents.

Agents build with your real brand and components. Your team can edit, comment, approve, and publish.

Ask how the site is performing.

Use your site’s data to see which pages convert, where visitors leave, and which campaigns perform.

Connect your data sources

  • PostHog
  • BigQuery
  • Shopify
  • Stripe
  • Marketo
  • Google Analytics
and more
ChatGPTSherpa connected
What do people click most on the homepage?
Reading your site’s analytics

The product demo gets the most attention. 38% of homepage clicks go to See it in action.

Homepage clicksLast 30 days
1,248 clicksExample data

Make your website improve itself.

Sherpa keeps finding ways to improve your website and prepares changes you can approve in one click.

Sherpa’s daily suggestions

Experiments

A/B test a better headline.

Compare two headlines and measure demo bookings.

Review changes
Prepared by Sherpa
Experiments

A/B test a better headline.

Compare two headlines and measure demo bookings.

Paid campaign · landing page1 campaign-scoped A/B test
Current

Payroll, sorted.

Simple payroll for growing teams.

Book a demo
The same generic hero for every visitor
Prepared

Run payroll in minutes.

Spend less time on admin and more time with your team.

Book a demo
Matches the ad’s promise of faster payroll

The ad promises faster payroll, while the landing page has a generic headline. Prepared a 50/50 test for that campaign’s visitors, measuring demo bookings and lead quality. Organic visitors keep the current page.

You decide what goes live.

Product

Keep your site up to date.

Update four pages that still show your old plan limits.

Review changes
Prepared by Sherpa
Product

Keep your site up to date.

Update four pages that still show your old plan limits.

Growth release · /pricing4 page updates
Current

Growth plan

One limit shown for every Growth customer.

20 peopleNo distinction between plan versions
Marketing copy predates the release
Prepared

Growth plan

New Growth accounts include 50 people. Existing plans keep their current limits.

50 peopleNew accounts only
The new offer, with the legacy exception

Updated pricing, plan FAQs, the comparison page, and the getting-started page from the release notes. Archived launch pages retain the original offer. Existing accounts keep their current plan limits.

You decide what goes live.

Site health

Fix the dead ends.

Send visitors from a missing page to the right guide.

Review changes
Prepared by Sherpa
Site health
Search landing page · /guides1 redirect · internal links updated
Current

Old payroll setup guide

/guides/payroll-setup

Page not foundStill receiving search visits
An existing visitor journey ends at a 404
Prepared

First payroll guide

/guides/first-payroll

Redirect to the matching guideInternal links use the current URL
Preserves the intent of the old page

The destination covers the same setup steps. Internal links point directly to the current guide, while the old URL remains useful for search, bookmarks, and shared links.

You decide what goes live.

Conversion

Turn more visits into demos.

Try a shorter form where 38% of visitors drop off.

Review changes
Prepared by Sherpa
Conversion

Turn more visits into demos.

Try a shorter form where 38% of visitors drop off.

Demo request · /demo1 form change · 1 test
Current

Request a demo

All three fields are required.

Work emailTeam sizePhone
Request a demo Phone is a required step
Prepared

Request a demo

Work email and team size stay. The phone field is removed.

Work emailTeam size
Request a demo A shorter form, ready to test

In this Harbor example, 380 of 1,000 form starts end without a request. The phone requirement may be adding friction. Test the shorter form against the current one, comparing completed requests and lead quality before rollout.

You decide what goes live.

Performance

Speed up your mobile site.

Compress the homepage image to cut its mobile load time.

Review changes
Prepared by Sherpa
Performance

Speed up your mobile site.

Compress the homepage image to cut its mobile load time.

Homepage image · mobile1 image optimized
Current

Original image

The full-size homepage image is served to mobile visitors.

2.5s to loadUncompressed asset
Measured in the mobile preview
Prepared

Compressed image

A lighter WebP keeps the same crop and dimensions.

0.3s to loadCompressed image ready
Ready to review in the preview

The before and after timings in this Harbor example use the same mobile test conditions and measure this image’s load time. The layout and image crop stay the same.

You decide what goes live.

Scroll horizontally or use the arrows to explore 5 illustrative suggestions. Approve a suggestion directly or view its prepared changes. Arrow keys, Home, and End also navigate this carousel.

You deserve to own your website.

No lock-in. All your website’s code belongs to you, whether you or Sherpa created it. Take it with you anytime in one click.

Moving your website to Sherpa is easy.

Migrate from
  • Webflow
  • Framer
  • WordPress
and more

We migrate your site.

We preserve your exact design, content, SEO, and scripts, in code you own.

We set it up for agents.

Your agents get Sherpa’s tools and the context they need to manage your site.

Connect your tools.

Ask for changes in the tools your team already uses.

Teams move faster with Sherpa.

  • The quality of Sherpa’s designs is insane. Every page, component, and animation feels native to InsForge. Our team spends way less time improving our website, and our sign-up rate has increased.

    HangFounder & CEO, InsForge

  • Sherpa completely removed the design and engineering bottleneck from web development. We can launch dedicated pages for every ad campaign, or go from an idea to a polished experiment live on our site in under 30 minutes.

    Ryan KaldaniDirector of Growth, Lindy

  • Sherpa has been an absolute game changer in terms of experimentation velocity. We went from manually wiring up test groups in PostHog and constantly having to refresh broken dashboards to shipping dozens of tests a week.

    Everett ButlerGlobal Head of Marketing, Emergent

Works with everything your team already uses.

Sherpa connects to any tool with MCP. Pull the new colors from Figma, grab a case study from Notion, post the preview to Slack.

  • ChatGPT
  • Claude
  • Slack
  • Codex
  • GitHub Copilot
  • Cursor
  • Devin
  • Gemini
  • Warp
  • Figma
  • Notion
  • GitHub
  • Google Analytics
  • PostHog
  • BigQuery
  • Google Drive
  • Mintlify
  • Vercel
  • Cloudflare

FAQ

Can I try Sherpa with my existing site?

Yes. We’ll clone your site into Sherpa so you can try making changes before deciding to migrate. Your live site stays where it is until you approve the move.

How easy is it to migrate my website?

Sherpa does the migration for you. We recreate 100% of your website 1:1, including the design, content, SEO, URLs, scripts, and tracking. You review it before anything goes live.

Does Sherpa work with my existing AI subscriptions?

Yes. Sherpa works with the Claude or ChatGPT account you already use. Bring your existing AI plan to build and manage your website—there are no separate Sherpa AI credits to buy.

Does Sherpa have a CMS?

Yes. Sherpa includes a complete CMS for pages, posts, customer stories, and more. Organize collections, edit text and images, and manage drafts in the visual editor. Your agents have the same capabilities, so you can ask them to create and update content or keep it in sync.

Can an agent publish without my approval?

No. Agents prepare changes in a preview for your team to review. You choose what gets published.

What if we leave Sherpa?

Your site’s code and content live in a repository you own. You can keep working in it and move the site to another host.

Does Sherpa host my website?

Yes. Sherpa handles hosting on Cloudflare. You own the custom code, so you can take your site to another host whenever you want.

See your site in Sherpa.

We’ll set up a copy of your website for you to try.

Get started