Conversion
Homepage vs. Landing Page: Where Should You Send Paid Traffic?
Most ads are more specific than homepages. Send each click to the narrowest page that continues the promise and gives the visitor enough context to act.
Sherpa Blog
Latest
Point of view
The old website is dead
The website used to be one finished experience shown to every visitor. AI is turning it into something that continuously tests, learns, and adapts.
Agent traffic
AI agents don’t convert like humans
Sometimes they influence a person. Sometimes they send the click. Sometimes they complete the signup themselves. We are starting to see four distinct agent funnels.