We're rebuilding the website for humans and agents.

Websites were built for the internet before AI.

For thirty years, they have been pages built by people, for people. Every visitor gets roughly the same experience until a team decides to change it.

That made sense when every visitor was human and every experience had to be built by one. Neither is true anymore.

Agents will eventually handle nearly every digital interaction. They won't need a prettier landing page. They'll need the right information and a direct way to act. Humans who visit directly will expect an experience made specifically for them.

The next website won't be a better CMS. It will be a system connected to the entire business that knows who arrived, serves what they need, and learns from what happens.

The path to that future starts by giving the website the ability to experiment on its own.

Sherpa sees how visitors behave, decides what to change, builds and tests the new version, and carries what works forward. Today, those experiments find better experiences for groups of visitors. Over time, the groups get smaller and the experiences become more specific.

Eventually, there is no single version of the website. It creates the right one for every human and agent.