Sherpa
Built & QA’d01A new batch is readyEach experiment arrives built and QA’d, with the evidence behind it and a live preview.
Sherpa Experiments.
Every 1–2 weeks, a new batch of fully built experiments arrives for approval. Sherpa runs the ones you choose, measures the results, and prepares the next round.
Start with a free conversion audit of your homepage.
September experiment roadmapDay 28 of 288 experiments complete6 experiments complete
BuildQALiveResult
BuildQALive+12.7%
BuildQALive-2.1%
BuildQALive+14.1%
BuildQALive+10.8%
BuildQALive-0.8%
BuildQALive-1.4%
Experiment
SEP 01SEP 08SEP 15SEP 22SEP 29
DesignBuildQARunning+12.7%Queued
Rewrote the hero to lead with the visitor's outcome instead of the product category, and tightened the subhead to one sentence.
+12.7% · shipped to all trafficDesignBuildQARunning-2.1%Queued
Cut the signup form from six fields to email and company, moving the rest into onboarding.
Loss · rolled back automaticallyDesignBuildQARunning+14.1%Queued
Moved customer logos and the live session counter up into the hero.
+14.1% · shipped to all trafficDesignBuildQARunning+10.8%Queued
Defaulted the pricing toggle to annual and restated every plan as its per-month equivalent.
+10.8% · shipped to all trafficDesignBuildQARunning-0.8%Queued
Replaced the static quote grid with an auto-advancing testimonial carousel.
Loss · rolled back automaticallyDesignBuildQARunning-1.4%Queued
Pinned the primary CTA to the bottom of the viewport on mobile once the hero scrolls away.
Loss · rolled back automaticallyDesignBuildQARunning-1.7%Queued
Split the demo request into a two-step flow with the calendar embedded on the second step.
Loss · rolled back automaticallyDesignBuildQARunning+16.2%Queued
Matched the hero headline to the visitor's industry based on referral source.
+16.2% · shipped to all trafficFrom your team:
0 design hours0 eng hours0 meetings
What using Sherpa looks like
Review experiments already built for your site, approve the ones you want to run, and Sherpa handles everything else.
Real experiments Sherpa has built
Every example below came from a real customer website. See the opportunity Sherpa found, why the change was worth testing, and the finished version delivered to the team.
emergent.shBefore
emergent.shAfter
100% designedand built by Sherpa
Let visitors start building in the hero
Sherpa added a web and mobile prompt switcher. Once a visitor describes what they want to build, the experience opens signup with that intent preserved.
pave.comBefore
pave.comAfter
100% designedand built by Sherpa
Start the demo flow from the hero
Sherpa replaced the Book demo button with an email capture, built the full-screen modal, and connected it to Pave’s existing qualification and booking flow.
lindy.aiBefore
lindy.aiAfter
100% designedand built by Sherpa
Turn the hero into the product demo
Sherpa built a new hero with a word-flow animation and an interactive product demo that lets visitors experience Lindy before signing up.
100% designedand built by Sherpa
Make mobile signup the primary action
Sherpa found that mobile visitors signed up less often, then tested Google One Tap as the primary CTA so builders could capture an account on mobile and continue on a computer.
From a headline to a full-page redesign
Sherpa can test new components, signup and booking flows, interactive experiences, or entirely new pages. Every version feels native to the site.
Your team chooses what runs
Each experiment arrives with the reasoning behind it, the conversion it will measure, and a live preview. Approve it in one click to launch, request changes, or leave it paused.
Three finished experiments are ready. Each includes the evidence behind it and a live preview on your site.
Pricing proof
Place the strongest customer result beside the demo CTA.
Why this testVisitors reach the CTA without seeing proof.MeasuresQualified demosView previewApprovedApprove
Shorter signup
Remove three company fields and keep only email and role.
Why this test18% of visitors leave on these fields.MeasuresCompleted signupsView previewApprovedApprove
Try the product in the hero
Let visitors complete a guided workflow before signing up.
Why this testHigh-intent visitors convert 31% more often.MeasuresNew accountsView previewApprovedApprove
Shorter signup is live for 50% of eligible traffic. I’ll share the result here once the test has enough evidence.
Every result starts the next batch
Sherpa runs the experiments you approve, keeps the winning version, and uses what it learns to decide what to build next.
Conversion lift+41.1%Revenue generated$386,240Experiment day30/ 30
Tracked where you already trust the numbersSherpa’s script records conversions on your site, or reads the outcome straight from your stack.
- PostHog
- BigQuery
- Shopify
- Stripe
- Marketo
Show us the conversion you want to improve.
We’ll show you what Sherpa would test first.
See Sherpa on your site