Canonical: https://www.withsherpa.ai/s/adapt

# Sherpa Adapt.

Sherpa uses everything you know about a visitor to show them the version of your website built for their context.

## Your website changes with each visitor

Sherpa uses the context around each visit to show a more relevant version of the site. More visitors convert, and every result makes the next version more specific.

## What adaptation looks like today

Four ways Sherpa can change the website using context you already have.

### Source

When someone arrives from an ad, search result, email, or referral, Sherpa carries that message through the page. The experience matches why they came instead of sending everyone to the same generic site.

### Localization

Localization is more than translation. Sherpa adapts the entire experience to the visitor’s market, including its language, pricing, proof, forms, and terms.

### Device

Mobile should not be the desktop website squeezed onto a smaller screen. Sherpa can give each device a different path, interface, and next step.

### History

Returning visitors, known accounts, and customers should not have to start over. Sherpa uses what it already knows to continue the experience from the right place.

## Show us your website

We’ll show you who should see something different and what we’d change first.

[See Sherpa on your site](https://cal.com/team/sherpa/sherpa-websites-intro)