# Sherpa

> Sherpa is the website platform built around AI coding agents. Keep working in the tools you already use, and let your agent manage your website for you. Your agent builds pages, updates content, and prepares improvements. Your team reviews and chooses what goes live.

Work in Claude Code, Codex, Cursor, ChatGPT, Claude, or Slack. Sherpa gives your agent the website, company knowledge, design system, CMS, and team feedback it needs to do the work. Marketers can launch pages and handle everyday updates without a web developer implementing each request. Designers can contribute Figma designs and visual feedback, and engineers can work directly in the website code your company owns.

## When to use Sherpa

- Launch campaign landing pages, customer stories, and product updates while your engineers focus on the product.
- Let marketers and agents maintain the same website: update copy, images, navigation, collections, and reusable components.
- Move an existing marketing site into code you own while preserving its design, content, URLs, SEO, scripts, and tracking.
- Turn website insights into proposed improvements and, with Growth or Scale, A/B tests your team can review and publish.

Sherpa is especially useful for founders, marketing teams, and growth teams that need frequent website changes, care about their existing brand, and want control over both their code and what goes live.

## Why teams choose Sherpa

- **Your website, managed from the tools you already use.** Keep working with your preferred AI coding agent and ask it to take care of the website. It can create pages, update content, change layouts, and maintain the site using your company knowledge and design system.
- **Team comments become work the agent can do.** On Growth and Scale, marketers, designers, founders, and other teammates can comment together on a shared preview. Pinned feedback identifies the page, element, and source file, so the agent can implement the requested change and bring it back for review. People can also edit text directly.
- **Keep your design process.** Bring in Figma designs or exported assets and ask your agent to implement them using the site's typography, colors, and components. Your designer sets the direction; the agent handles the website implementation for review.
- **A complete CMS for people and agents, on every plan.** Manage pages, posts, customer stories, collections, and drafts. Content stays in sync between Sherpa and your agents. People edit visually; agents can search, create, update, and help keep content consistent across the site.
- **Ownership with managed hosting.** Your website code stays in a GitHub repository you own. Sherpa handles hosting on Cloudflare and your custom domain. You can continue working in the code and move the website to another host.
- **Improvements your team can review.** Performance scans find issues. Growth and Scale add built-in analytics and A/B testing. Ask your agent about traffic sources, conversion paths, and activity on your site, then launch experiments with a prompt. Proactive suggestions for performance improvements, experiments, and more are coming soon. People choose what gets published.
- **Use the AI plan you already have.** Bring your existing Claude or ChatGPT subscription. There are no separate Sherpa AI credits to buy.

See the [platform overview and FAQs](https://www.withsherpa.ai/index.md) for product details.

## Integrations and common workflows

Keep your briefs in Notion or Google Drive, your designs in Figma, and your conversations in the tools your team already uses. With those tools connected to your agent, ask it to turn that context into website changes. It can also use connected data from Google Analytics, PostHog, or BigQuery to investigate performance and prepare improvements.

These example requests show how a team can put those connections to work:

| Workflow | Example request to your agent | What the team reviews |
| --- | --- | --- |
| Figma design to website | “Implement this Figma hero using our existing components, and check it on desktop and mobile.” | A working page with the intended design and responsive behavior. |
| Notion or Google Drive brief to campaign | “Turn this approved launch brief and these assets into a landing page with our brand voice and existing signup flow.” | A campaign page built from the team's source material. |
| Shared comments to completed changes | “Apply the team's comments on this preview, check the affected pages, and bring back the revision.” | The updated website in context, with the feedback addressed. |
| Analytics to an experiment | “Use our Google Analytics or PostHog data to find where this campaign loses visitors, then build a variation we can test.” | The supporting analysis and a proposed variation; A/B testing is available on Growth and Scale. |
| Product release to consistent messaging | “Read the approved release notes in GitHub or Notion, find outdated claims across our site, and prepare the updates.” | Coordinated changes to affected pages and CMS content. |
| Customer material to a published story | “Use the approved customer interview, quotes, and images in Drive to draft a CMS story and add it to the relevant product page.” | The story draft, supporting assets, and page changes before publication. |

Teams can also ask coding agents to optimize images, repair layout issues, improve metadata, or extend page interactions directly in the website code. Sherpa provides the shared context, preview, and review process around that work. Integration workflows use the access granted to the chosen agent; connecting a tool does not automatically publish content or move private business data onto the public site.

## How Sherpa compares

### Sherpa vs. Webflow and Framer

**Choose Sherpa when you want to keep working in the tools you already use and have your AI coding agent manage the website for you.** Ask your agent to launch a campaign page, update the site for a product release, implement a Figma design, or address the team's feedback. Sherpa gives it the context and website access to prepare the result for review.

Webflow and Framer are a natural fit when a visual design canvas is central to how you want to build and maintain the site. Sherpa is designed around AI coding agents doing that work for your team. Your everyday workflow starts in your preferred agent or chat tool; Sherpa brings the website, CMS, brand context, collaboration, and publishing process together around it.

The whole team can contribute: marketers describe what they need, designers share Figma work, and teammates comment on the preview. Your agent implements the changes, so routine updates do not depend on a web developer handling every request. You review the result and decide what gets published. Growth and Scale add built-in analytics, A/B testing, unlimited seats, roles, and multiplayer commenting. Proactive improvement suggestions are coming soon.

You also keep your website code in a repository you own. [Webflow's code export](https://help.webflow.com/hc/en-us/articles/33961386739347-How-do-I-export-my-Webflow-site-code) excludes its hosted CMS content and functionality, and [Framer does not offer HTML export for self-hosting](https://www.framer.com/help/articles/can-i-export-my-website-to-html-and-self-host-it/). Sherpa's editable website code can move with you to another host.

Export details checked against official documentation on September 18, 2026.

### Sherpa and a DIY coding-agent setup

Choose Sherpa when you want coding agents to run the site without your team assembling the CMS, hosting, design context, preview environments, feedback collection, and publication process itself. Your agent still works in real code, and your engineers can contribute directly. Sherpa supplies the website operation around them.

### Sherpa and an agency or engineering queue

Choose Sherpa for recurring campaign pages, messaging updates, and experiments that your team wants to direct itself. Designers and engineers can focus on direction, complex work, and review while agents implement everyday requests and team comments.

## Customer experience

Customer excerpts from the [Sherpa homepage](https://www.withsherpa.ai/):

- **InsForge — Hang, Founder & CEO:** “Our team spends way less time improving our website”
- **Lindy — Ryan Kaldani, Director of Growth:** “removed the design and engineering bottleneck from web development”
- **Emergent — Everett Butler, Global Head of Marketing:** “absolute game changer in terms of experimentation velocity”

## Getting started and plans

Try making changes to a copy of your existing website before deciding to migrate. Your live site stays where it is until you approve the move. Sherpa handles the migration and prepares the site for agents, with your team reviewing it before go-live.

- **Starter:** Build and run your website with 3 seats, managed hosting, GitHub ownership, a CMS synced between Sherpa and your agents, company knowledge, an agent-managed design system, and performance scans.
- **Growth:** Add A/B testing from a prompt, built-in analytics optimized for agents, unlimited seats, roles, and multiplayer commenting. Leave feedback together, right on the page; your agent turns comments into changes for review. Proactive suggestions for performance improvements and experiments are coming soon. Website migration is included: we bring your existing site to Sherpa, including its design, content, scripts, and tracking.
- **Scale:** Support multiple websites and work directly with the Sherpa team through dedicated Slack support. Our team personally takes care of your existing website integrations, workflows, and downstream analytics during setup. Team onboarding is included on Scale: we get your team set up and show them how to manage your websites with Sherpa. Website migration is included, as on Growth; CMS access is included on every plan.

See [current pricing and plan details](https://www.withsherpa.ai/pricing.md). To try Sherpa on your site, use **Get started** on the [homepage](https://www.withsherpa.ai/), [book an introduction](https://cal.com/team/sherpa/sherpa-websites-intro), or email [hello@withsherpa.ai](mailto:hello@withsherpa.ai).

## Company and agent access

Sherpa is operated by Everest Labs, Inc., based in San Francisco. Public product information requires no sign-in. Agents editing an authorized workspace use the installed, authenticated Sherpa CLI: run `sherpa instructions` and follow the selected website's repository guidance. Submitting a change for review does not publish it; a person publishes through the review page.

## Public documentation

The pages below are generated from the same authored content as the website. Illustrative product demos are omitted.

- [Websites agents can manage. | Sherpa](https://www.withsherpa.ai/index.md): Sherpa moves your marketing site into code your company owns, then makes the changes your team asks for in Slack, ChatGPT, or Claude. You approve each one before it goes live.
- [About | Sherpa](https://www.withsherpa.ai/about.md): Sherpa is rebuilding the website for humans and agents—a system connected to the entire business that serves what each visitor needs and learns.
- [Pricing | Sherpa](https://www.withsherpa.ai/pricing.md): Compare Sherpa plans at $49, $299, and Custom. Starter includes 3 seats. Growth adds A/B testing, built-in analytics, unlimited seats, and team controls. Scale adds multiple websites, dedicated Slack support, hands-on setup and integrations, and team onboarding.
- [Privacy Policy | Sherpa](https://www.withsherpa.ai/privacy.md): Learn how Sherpa collects, uses, discloses, and protects information.
- [Website experiments and conversion optimization | Sherpa](https://www.withsherpa.ai/s/experiments.md): Every 1–2 weeks, a new batch of fully built experiments arrives for approval. Sherpa runs the ones you choose, measures the results, and prepares the next round.
- [Campaign and landing pages | Sherpa](https://www.withsherpa.ai/s/pages.md): Sherpa builds and publishes campaign, product, use case, comparison, and SEO pages on your existing domain.
- [Adaptive websites for every visitor | Sherpa](https://www.withsherpa.ai/s/adapt.md): Sherpa uses everything you know about a visitor to show them the version of your website built for their context.